Digital Marketing for Tradies
Do you need Tradie Marketing to grow your business online?
There are plenty of different ways you can market your trade business, but if you’re serious about growing your business, then you need to be serious about digital marketing for tradies. One of the key principles in marketing is to ensure that your business message (website, ad, signage etc) is where your potential customers are looking for your service. In other words, if your business message isn’t showing when your potential client is looking for a new hot water system or air conditioner, or maybe a switchboard upgrade; then how can they use your service. The answer is they can’t and instead will use your competitor, whose message is showing.
Now we’ve got the fundamental principle out of the way, the next question you need to ask is where are your potential customers looking for your service? Where do they go when they need that hot water system, air conditioner or switchboard upgrade? The clear winner here is online. They either go to Google and do a search, or scroll through their social posts looking for that recommendation or in some cases, they decide to act when they see an ad while browsing the internet (websites or social). So, as we said at the start, if you’re serious about growing your trade business, you need to be serious about your digital marketing. At Probity Web Marketing, we take tradies digital marketing very seriously.
Or fill out the form below or give us a call on 1300 399 515 and we'll review your current DIGITAL MARKETING strategies.
Fallon Solutions has used Probity Web Marketing for many years now and we have had great success in building our business through Jarrod's insightful SEO techniques. He has supported our SEO and other digital requirements including our monthly e-newsletter. Thanks very much Jarrod.
Mark Denning - Fallon Solutions
How to get clients as a tradie?
So you want to grow your trade business, and you know that to do this you need digital marketing for tradies, but how does this help you get clients to grow your business? There are several different digital marketing strategies that work well for marketing for tradies. These are:
- Search Engine Optimisation (SEO)
This is getting your website to show up when someone Googles your services.
- Search Engine Marketing (Google Ads)
Getting an ad to show when someone either, searches on Google, or is browsing the internet.
- Social Media
Having either posts or paid ads to show when people are browsing their social media.
- Email Marketing
Sending newsletters to your database or follow-up emails for leads etc.
Tradie Marketing Services
At Probity Web Marketing, we offer all the digital marketing services you will need to grow your trade business. These include:
A website is the starting point to get tradies online. However, there is a big difference between a basic website and a tradie website that has been designed and developed with digital marketing in mind. Our websites for tradies are structured and optimised to not only help rank in Google, but to convert visitors when they come to your website.
We believe that tradie SEO should be your main digital marketing strategy, with everything else complementing this. The reason for this is that our experience has shown, that in the long run, SEO will outperform all other strategies for number of leads and the cost to generate these leads.
Google Ads for Tradies
Google Ads and other forms of online paid advertising for tradies are a great strategy for quick results and for the ability to turn off and on as business dictates. However, in the long-run, they will increase in cost per lead and won’t be anywhere as successful as SEO. We also get some great results with retargeting ads for people who have visited your website.
Social Media for Tradies
Social media is a great way to build your online brand. Whilst our experience shows that organic social media doesn’t come close to competing with SEO for generating leads, it definitely helps with converting those leads. Similar to Google Ads, paid ads in social are also good for quick results and retargeting.
EDM for Trades
Electronic direct mail, or email marketing, is a great way to re-engage your current customers. A regular newsletter to your database will help keep you in their mind when they need your services. We can also look at email series to help convert your leads with the larger purchase (eg. solar system. ducted air con etc).
Digital Marketing for Tradies: Proven Strategies
The benefit of using Probity Web Marketing as your tradie marketing agency, is that we have been helping tradies grow their business since 2010. At that time, we had been building websites for clients since 2007 and had realised that without some form of digital marketing, these websites didn’t really generate much for the client. Websites were like brochures; they were both worthless if you didn’t develop a strategy to get them in front of your target market. So we decided that we needed to get into search engine optimisation (SEO). As fate would have it, we had just completed a tradie website for Fallon Solutions, and they asked us if we could help with their SEO.
For 14 years, we worked on various digital marketing strategies for the Fallon Solutions website. During this time we had great success and got the website ranking top of Google for the majority of the targeted keywords. Because of this success, we started getting enquiries from other trade companies around Australia wanting us to look after the digital marketing for their trade business. Before we knew it, we were working with many different trade businesses and continually improving the strategies we used. So in short, we know what digital marketing strategies work for trade businesses to help them grow.
Trade Business Digital Marketing Agency to Trust
There are many different reasons why you should use us as your digital marketing agency, but here are just a few:
We strive for long-term relationships
One of our values is to build long-term relationships with our clients. We know that one of the best ways to do this, is to deliver what we say we will. Our clients stay with us because we grow their leads year-on-year. They can confidently grow their business knowing that they will get more leads.
Did you know that on average, our clients have been with us for over 7 years?
We’re conversion driven
Whilst other digital marketing for tradie agencies talk about driving traffic to your website and ranking you for certain keywords, we have always talked about conversions. We understand that your main priority for digital marketing is to generate leads for your business. You can have great rankings for certain keywords that drive traffic to your website, but not get conversions. The skill is in knowing what keywords to chase and how to best convert the traffic these generate.
Did you know that on average, we have grown our clients’ conversions by 45% year-on-year?
We continuously measure and review what we do
Whilst we have proven strategies that we know will grow leads for your trade business, we also know that the internet is continually changing, so we need to adapt. We are always looking for new and better ways to do things, and then test and measure to see if they work. To do this effectively, we set up conversion tracking on everything (webforms, phone calls, web chats), so we know exactly what is working.
Did you know our monthly report not only shows how many leads your website generated, but also what the cost per lead was?
Digital Marketing for all Trades
Whilst we work with all trades throughout Australia, not every trade business is the right fit for us. We only work with trade business owners who are serious about growing their business and will only work with between 3 or 4 businesses offering the same trade in the same service area.
- Digital Marketing for Plumbers
- Digital Marketing for Electricians
- Digital Marketing for HVAC
Next steps Digital Marketing for Tradies
So if you own a trade business, and you’re serious about growing your business, get in contact. Either fill in a form, give us a call or if you’re really serious, book a Free SEO Audit where we’ll discuss how your website is currently performing and how we can improve it.
Frequently Asked Questions about DIGITAL MARKETING
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