Digital Marketers

Looking for Digital Marketing Specialists?

Marketing has changed a lot in the last 20 years. Whereas 20 years ago, if you wanted to grow your business, you would make sure you had a good print, radio and TV marketer to push your marketing message out to potential customers. Now, if you are serious about growing your business, you need a good digital marketer. Unfortunately, there is a big difference between digital marketing specialists, and a bad one can cost you money. But how do you know if you have a good digital marketer? Read on for some simple checks and why Probity Web Marketing are the digital marketers for your small business.

What makes a good digital marketer?

Firstly, let’s clarify that that following information is aimed at small business owners. Whilst larger businesses may want to use digital marketing to primarily build a brand presence, small businesses have a focus on generating sales. So what should a small business owner look for when choosing a digital marketer to partner with?

1. Conversion driven digital marketing strategies

As we’ve just mentioned, digital marketing for small business should be aimed at generating sales. This could either be in direct sales for an ecommerce website or leads with a local business website. If you have a digital marketer that doesn’t properly track these, then they can not effectively develop digital marketing campaigns optimised for conversion. This means tracking webforms, phone calls, web chats and sales.

Probity Web Marketing are experts at setting up conversion tracking and our plans all include call tracking to ensure phone calls are tracked as well as webforms etc.

2. Digital marketing reports that track key results

Many digital marketers love to show clients reports that have just been exported from one of the many digital marketing platforms out there. These cover things like keyword rankings, website traffic, social shares, social likes, click thru rates, impression share etc. The problem with these indicators is that they can look great even when you’re not actually generating sales and leads.

Probity Web Marketing have built our own report that starts by showing how many leads or sales we’ve generated and what the cost was to generate these. Know what your return on investment is.

3. Proven digital marketing strategies

Anyone can sign up for a digital marketing audit platform, put in a website address, and then simply follow the hints the platform spits out. Unfortunately, whilst these platforms are a great tool to assist in your digital marketing efforts, their hints are very generic and many times not relevant to what you are trying to achieve. To have an effective digital marketing strategy, you need to know what works and what doesn’t, what is important and what isn’t, and what to spend your time on.

Probity Web Marketing has been providing digital marketing to small businesses for over 17 years. In that time we have tested many different strategies and have worked out what works and what doesn’t.

Results speak louder than words. So see how we back up our words with great client success.

4. Provide all digital marketing channels

For an effective digital marketing strategy, it is important that all the different channels work together. For instance, if you have a website design with poor UX design and conversion rate optimisation, you will just waste your money if you run Google Ads to it. Similarly, running just Google Ads without a good SEO strategy, will end up costing you a lot more in the long term. The message also needs to be consistent across all channels.

Probity Web Marketing can help you with all your digital marketing channels, including:

• Website Design
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Marketing Automation

Why use us as your Digital Marketer?

Aside from what we’ve already discussed, some of the other reasons are:

• We strive for long-term relationships. On average, our clients have been with us for over 7 years.
• Proven results for our clients. On average, we’ve grown our clients leads from 6 to 161 per month.
• No lock-in contracts. It’s up to us to continue proving our worth.
• Industry leading websites. Our sites are structured for conversion and use the latest technologies.
• We have easy to understand digital marketing plans.
• Open and honest communication. We don’t bullshit you, but tell you what’s really happening.
• We are an Australian business hiring Australian staff. All work is completed in-house, and we don’t outsource.

Hire Digital Marketers Today

Now you know what to look for in a digital marketing specialist. Probity Web Marketing is the agency you can trust to grow your small business, so what are you waiting for? Sign up on one of our proven digital marketing plans today.