Small Business Marketing

What is Marketing for Small Business?

Marketing is essentially any activity that promotes your products or services to potential customers. It helps fill your sales funnel with prospects so that your sales people can take them through your sales process and hopefully generate a sale from them. The biggest difference between general marketing and marketing for small business is that small business has a more limited budget. In other words, their return on investment for marketing is a lot more critical.

What Small Business Marketing Works?

With small business it is critical that whatever marketing they undertake, it generates leads and sales at a reasonable cost. Unlike big business, small business can't really afford to spend thousands of dollars on a branding exercise to promote their overall brand with the hope that this may generate leads and sales down the track somewhere. Now don't get us wrong, we're not saying that branding isn't important, we just believe that a good marketing campaign is a higher priority. So what small business marketing strategies have the best return on investment?

Outbound Marketing

This is also often referred to as Interuption Marketing, as that is exactly what it does. You interupt people in their daily lives with your marketing message hoping to find the odd person who is currently interested in what you have to sell. This covers such forms of advertising as Radio, TV, Newspapers, Magazines and Signange etc. Whilst these strategies definitely work, they can cost a bit per sale as you need to target a lot of people to hope to atract a few.

Find out more about Outbound Marketing.

Inbound Marketing

Inbound Marketing is where you attract people to your business who are currently interested in your products or services. Unlike outbound marketing where you are just advertising to anyone hoping to interest a few, inbound marketing is more targeted and is only really seen by people looking for what you sell. Common outbound marketing strategies are website content marketing, search engine optimisation, social media and Adwords.

Find out more about Inbound Marketing.

Digital Marketing (Web, Online and Internet Marketing)

Digital Marketing essentially covers any form of marketing done on the internet. So this actually covers strategies in both inbound and outbound marketing. This is what we specialise, so to learn more simply look around our website.

Traditional Marketing

This is all those marketing methods that small business has been using for generations. It is also often referred to as offline marketing as it covers those strategies that don't involve the internet. Common examples are similar to outbound strategies as well as things like Yellow Pages etc. Whilst these still work, we truly believe that you get a better return on your investment by spending it on online strategies. Now these aren't all the different marketing strategies available to small business, but it defintiely covers the main ones you'll come across and maybe wonder what they mean. Whilst they all have their place, we believe that every small business should have a good digital marketing strategy above all else, as this not only gives you a great return on your investment, but importantly can be measured very easily.

Frequently Asked Questions about SMALL BUSINESS MARKETING

What is Inbound Marketing?

Inbound Marketing is a relatively new marketing term, coined in 2006 by an internet marketing company called Hubspot. It was their name for what was already known as Permission Marketing. Permission Marketing was a concept developed by Seth God...

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What is Outbound Marketing?

Outbound Marketing is best known as Interruption Marketing. This is because the aim is to interrupt people and try to get their attention so that you can sell your product or service to them. The best example of this would be televisioon ads; w...

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Consumer Decisions

Beyond the Marketing Funnel

What are consumer decisions? What is meant when you hear Marketers talk about the consumer decision journey or the purchase decision process?

A consumer or purchase decision process or journey is the ...

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For more in depth small business marketing information visit our Small business marketing Information page

Looking for Digital Marketing Services? Get in touch with us today.

Features of our Digital Marketing Plans

Why Choose Us

We are driven by conversions. Our goal is to be your trusted partner, growing your website leads and sales to help you grow your business.

Long Term Relationships

We value long-term relationships with our clients. On average, our clients have been with us for 7 years. We have clients that have been with us for over 15 years.

Conversion Driven

We focus on growing our client sales through generating more leads. On average, we have grown our client website conversions from 6 to 161 per month. This is an average growth of at least 2500% from when they started with us.

Proven Strategies

We have been providing digital marketing to small business for over 17 years. This experience allows us to know what works and what doesn't. Our strategies are tried and proven.

No Lock-In Contracts

We don't want our clients staying because they're trapped. No Lock-In Contracts other than the initial 6 months; so you are free to leave at any stage. It is up to us to make you want to stay with our exceptional results and service.

Conversion Tracking

All digital marketing plans include call tracking numbers and we set up tracking for phone calls, web forms, live chats and sales. This allows us to know what strategies convert.

Continuous Improvement

Digital marketing is a dynamic and changing industry. For this reason, our staff spend 1 hour a day on self development to ensure they are up to date with the latest strategies as well as identifying new technologies to make a difference.

Industry Leading Websites

Our websites are built on our own website platform (SmartyrDXP). This uses the latest technology, and proven design and structure to optimise results.

Complete Digital Marketing

We are a full service digital marketing business. This means we can help with all your online strategies, including web development, search engine optimisation, adwords, social media, email marketing, marketing automation and more.

Client Reports

We provide monthly reports that not only show website visitors and conversions over time, but how much it costs to get that lead.

Open & Honest

We are open and honest about what to expect with digital marketing and keep you updated on how it is going. We don't bullshit you just to get your business.

Easy To Understand Plans

Our plans are simple and easy to understand. There are no surprises and in most cases you pay the one price for everything you need.

Authority Websites

We build Authority Websites with our proven strategies. This means websites that Google believe are the best for a specific topic. These websites deliver a consistent result and continue to grow indefinitely.

Probity Web Marketing Newsletter

Learn tips & tricks to get the most out of the internet for your business. Keep up to date with changes in Google etc and find out some of our proven strategies we have developed over 10+ years.

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