Search Engine Optimisation

Looking for SEO?

If you have a business then you know you should have a website; and if you have a website, then you know you should be doing search engine optimisation. After all, what is the point in having a great-looking website if no one can find it to see it? Sure you can just run ads (eg. Adwords, Facebook Ads, etc) and push people to your website, but this will always cost you more in the long run. Search engine optimisation is an integral part of any digital marketing solution and by far the best medium to long-term strategy. The problem is, what SEO agency should you use?

Just having a website is not enough, you need SEO

Having a website is exactly like having a brochure. If you go to all the trouble designing and printing a brochure, then just have it sitting on your reception desk, the only people that will see it are either already customers or already know about your business. If you really want a brochure to work, you need to implement strategies to get them in front of people who don't know about you and may be interested in what you sell. A website is exactkly the same, which is where SEO comes in.

What is SEO?

Search Engine Optimisation is a collection of tactics to improve the ranking of your website for targeted searches in the organic listings on Google or other search engines. It basically means that if someone was to search for your product or service, your website would come up on page 1 of Google, therefore having a better chance they will click through. Organic listings are often called "Free Listings" (learn more about the Search Engine Results Page), as unlike Google Ads, you don't have to pay when someone clicks through to your website. We strongly believe that SEO should be part of every digital marketing strategy.

SEO you can trust

I'm sure you've heard stories of businesses that have hired an SEO company with less than stellar results. Or maybe you're one of these business owners. The most common horror stories we hear about SEO Agencies are:

• Got locked into a contract that was hard to get out of and never saw any results.
• Paid a high monthly amount and never saw any changes on their website.
• Never got clear reports so you know exactly how the SEO is converting into results for your business.
• Used a large SEO agency and couldn't talk to the person doing the actual work. Their contact person kept changing.
• Whenever they tried to find out what was happening they got bamboozled with buzz words.
• The SEO agency claimed to be Australian but all work was outsourced overseas.

You get the overall gist. We have a lot of clients who have come to us after wasting thousands of dollars on SEO services for very little results. Worse still, we've had clients come to us after their website had been penalised by Google for dodgy search engine optimisation practices.

SEO Search Engine Optimisation Experts

Google (and other Search Engines) are continually changing their algorithm for how they rank websites; so it stands to reason that your SEO services should change to reflect this. In other words, search engine optimisation is a dynamic process that is continually being tweaked and changed to get best results; or it should be if you truly are SEO specialists. So if an SEO company is offering SEO with a set list of actions they will take each month (eg. x number of links, x number of blogs, x number of service pages etc) you should immediately be concerned.

At Probity Web Marketing we have been specialising in SEO for over 15 years, and in that time have continually developed and tested various SEO strategies. For this reason, we don't restrict ourselves to a set list of tasks each month as we know this will change and we need to be continually reviewing what strategies will work best. If you view our SEO Packages you'll see that they only differ by how much time and work (credits) we will devote to your seo services.

What to look for in a SEO Agency Australia

So how do you find an SEO company that you can trust? What sort of things should you consider?

• Do they lock you into a contract or can you leave if you don't see results?
• What is their SEO process? Do they focus on onsite or offsite SEO? Do they do dodgy link building?
• Do they focus on keyword ranking or website conversions?
• Are their SEO services completed in Australia or outsourced overseas? Do you just talk to a salesperson and not the person responsible for your SEO?
• What type of monthly report do they have? Does their report show how your website has performed over time and what your ROI is, or just a list of keywords and some confusing stats?
• Can they show you results from other clients on an industry-standard analytics platform like Google Analytics?

Why you can trust us for your SEO services

Probity Web Marketing are SEO specialists and have been helping small businesses get results from the internet since 2010. In fact, most of our first clients are still with us 10 years later. We don't lock our clients into a contract (after the first 6 months), so it is up to us to continue showing the value we are providing our clients. Our monthly report not only shows the trend for website visitors and conversions (webforms, phone calls, and sales) your site has had since we started working on it, but we even calculate the cost per conversion.

Our SEO services focus primarily on onsite optimisation as opposed to offsite (link building). This means that we use our keyword research to build content on your site to target relevant keyword searches. This is considered best practice by Google and other search engines and we have proven it works. The main advantage of this strategy, aside from it works, is that you can see what we have been doing and you know your website will continue to grow into the future without the risk of being penalised for spammy linkbuilding strategies.

Probity Web Marketing has SEO experts, web designers and developers, and content creators as part of our digital marketing team to oversee your search engine optimisation strategies. All our staff work from our Sunshine Coast office and we have clients throughout Australia.

Schedule an appointment to discuss your search engine optimisation strategy and what our experienced web marketing team can do for you and your business by calling Probity Web Marketing on 1300 399 515 or complete our quick online SEO request form today.

Some of our Search Engine Optimisation clients:

Read through the rest of our client case studies.

SO is SEO all you need?

In a word NO. Search Engine Optimisation should be one part of your overall Digital Marketing Strategy. You should also be working on your website optimisation to ensure that you convert as much of the traffic (visitors) that comes to your site. You can also consider Search Engine Marketing, Social Media Marketing and anything else that might increase your online leads and sales.

Search Engine Optimisation Australia

Probity Web Marketing is based in Mooloolaba on the Sunshine Coast, but we have clients throughout Australia. With the use of online tools such as Google Meet, we can provide the same high level of service and results no matter where in Australia your business is based. Some of the areas we have clients or provide SEO are:

• Adelaide
• Brisbane
• Canberra
• Darwin
• Gold Coast
• Gympie
• Hobart
• Melbourne
• Perth
• Sunshine Coast
• Sydney
• Other Service Areas