SEO for Tradies
Looking for Tradie SEO that works?
Congratulations on finding your way to this page. You must understand that to grow your tradie business, you need a website that gets found when a potential customer searches for your services on Google. Maybe you don’t fully understand what SEO is and just found the term as you were doing your research on digital marketing for tradies. It doesn’t matter how you got here, we can assure you that you’ve come to the right place and we can help. Read on to find out why SEO is essential for growing a tradie business and why Probity Web Marketing is the SEO agency you should trust.
Or fill out the form below or give us a call on 1300 399 515 and we'll review your current SEARCH ENGINE OPTIMISATION strategies.
I have been using Probity Web Marketing for my plumbing business since 2015. I signed up to their top tier package and am still happy all these years later.
The results speak for themselves, we went from a four truck operation to a sixteen truck operation with the help of Jarrod and his team.
I have recommended Probity Web Marketing to a few business colleagues and they have achieved fantastic results for their business as well.
Advertising is only expensive if it doesn’t work, Probity Web Marketing WORKS
Jerram Chippindale - Pure Plumbing Professionals
Why SEO for Tradies?
Ask yourself this question; “if you want to find a product or service, where do you normally go?”. Like the majority of us, I’m sure you go to Google and start searching. The fact that you are here shows that you do exactly that. In some cases you may start doing research on Google to work out what product or service you should use; and in other cases you may just search to find the product or service you’ve decided to use. In both these cases, Search Engine Optimisation is the digital marketing strategy that makes sure your tradie website is found for these searches.
Sure, you could use search engine marketing (paid ads), like Google Ads, to get your website found; but this ends up being an expensive exercise and will never compete with tradie SEO in the long run for cost per lead. It has its place, but should always be in conjunction with a solid SEO strategy.
You could also use Social Media, but this is more effective for branding and doesn’t convert well. In other words, you can get plenty of “Likes”, “Comments”, and “Shares”; but these don’t translate into actual leads (phone calls and webforms etc).
Or you could go old school and advertise with local papers and the radio etc. But with the growth of the internet, these channels have had a shrinking audience year-on-year. Who do you know that still listens to the radio and reads the local papers (if you can find one)?
Now we’ve explained why Tradie SEO is so important for growing your trades business, let’s explain why you should trust us.
How we started doing Tradies SEO
When Probity Web Marketing started back in 2007, we focused mainly on building websites. After several years of building websites, we realised that the majority of our client websites weren’t really generating leads and therefore, sales for our client businesses. So we started to research search engine optimisation so we could offer this service to our clients and get their websites working. At the same time, we had just finished building a new website for Fallon Solutions and Mark (the owner) asked us if we could help with SEO. So Fallon Solutions became our first SEO client, and we started optimising their site and growing their leads.
Whilst we never set out to target tradie SEO; as the Fallon Solutions website grew, we started getting other trade businesses approaching us to do the same for them. And as they say, the rest is history. We now work with over 30 different trade businesses throughout Australia. Since 2010 we have been continually reviewing and improving our SEO strategies for tradies and now have proven strategies that we know will grow a tradie website and more importantly, grow the leads needed for you to grow your business.
As for Fallon Solutions, after 14 years working with them, we felt they had outgrown our business model and we both agreed they should consider managing their SEO in-house.
How we do SEO for Tradies
As we’ve already discussed, we have been doing SEO for our tradie clients since 2010. Over that time, we have developed an overall SEO strategy that has proven results. These are just some of the strategies we use:
Optimised Tradie Website
The starting point for great tradie SEO is an optimised tradie website that Google will view as an authority website for that service. But how do we build an authority tradie website?
Step 1: Decide the Pillars
After thorough keyword research (we already have this for most trades), we work out the main search topics and create what is known as topic clusters or pillars for each of these. For example, with a plumber these would be plumber, drainage solutions and hot water; for an electrician they would be electrician, solar, data etc.
Step 2: Create Service Pages
Service pages are aimed at all the different services you offer under each pillar. Their purpose is so you rank when someone searches for a specific service. An example for a HVAC company would be “Air Conditioning Repair”, “Air Conditioning Cleaning”, “Ducted Air Conditioning” etc.
Step 3: Create Service Area Pages
Service area pages are created under each pillar and target all the areas (regions, towns, suburbs etc) that you service. Unlike a lot of tradie websites that create area pages only to try and rank in Google, we also have a suburb search function on our websites for visitors to easily see if you service their area. Testing has shown that these are heavily used and a lot of conversions happen after visitors search for their suburb.
Step 4: Create Information Pages
Information pages are essentially FAQ (Frequently Asked Questions) pages under each pillar. These questions come from our keyword research and not just a random list. They are aimed at all the questions that a potential customer will have when they start working out what they need and who they should use. Their purpose is to attract potential customers at the start of their purchase journey (or top of the marketing funnel), as well as build your website authority in Google.
So there you have the key parts to our tradie websites
Technical SEO
Technical SEO is essentially making sure your website has been built to make it easy for Google to crawl the site, understand what it is about, and most importantly, rank it. This should be a given for any serious SEO agency for tradies.
Content Creation
This is the special sauce and where we spend the majority of our time. We have a team of experienced content writers and creators that generate content for all the different pages on your website. We have clear strategies on how these pages are written, depending on whether they are a service, service area, or information pages. These pages have different purposes, so they need to be written to achieve the goals we have for each.
Google Business Profile
An important part of local SEO for tradies is having an optimised Google Business Profile. We not only ensure yours is optimised, but will do regular posts and assist you in getting reviews to ensure it is relevant.
SEO Audits and Reviews
We can’t stress enough how critical this part of the overall SEO strategy is. Don’t think you can just sign up for an SEO platform like SEMrush or Ahrefs and put your website into their audit platform and this is all you need to do. Whilst these platforms are good to help identify some areas that may need improving, the real skill is knowing what is important and which recommendations will actually make a difference.
At Probity Web Marketing we use several audit programs, but our regular audits are all completed by our SEO experts who understand these are just tools and know what to look for and what will make the biggest impact.
Why we’re the SEO Agency for Tradies?
Okay, now you have an overview of how we do SEO for tradies, why should you use us over another SEO agency for tradies?
We’re conversion driven
From the beginning, we understood that trades businesses have a limited budget for marketing, so generating as many leads per marketing dollar is essential. Whilst other SEO agencies were talking about keyword rankings and website traffic, we have always focussed on conversions. Chasing ranking for a certain number of keywords to drive traffic to your website doesn’t necessarily mean more conversions; especially if they are the wrong keywords.
With Probity Web Marketing, you will always know how many webforms, phone calls and web chats your website generated and how much they have grown.
Did you know that on average, we have grown our clients’ conversions by 45% year-on-year?
We strive for long-term relationships
Whilst we strive for long-term relationships with our clients, we don’t do this by locking you into contracts. After an initial 6-month period to give us a chance to show good results, you are free to leave at any time. Instead, we understand that to keep you as a client, we need to deliver what we say we will and keep you fully informed.
Did you know that on average, our clients have been with us for over 7 years?
We continuously measure and review what we do
We know that SEO is a changing industry and what works today may not work tomorrow. So we need to continually ensure that what we are doing is working and keep trying to find ways to get even better results. We can’t do this if we aren’t tracking our key results, which as we’ve discussed above, is conversions. We set up conversion tracking for webforms, phone calls and web chats; so we know how many conversions your website generated and where on the website they converted.
Did you know our monthly report not only shows how many leads your website generated, but also what the cost per lead was?
We could go on with other reasons you should use us as your SEO agency, but let’s just finish with the fact that we have been doing this since 2010 and still have most of the clients that we first started with. The reason these clients are still with us is that we’ve helped them grow their businesses.
Tradie SEO for all Trades
At Probity Web Marketing we will work with any trade. The only catch we have, is you must be a business owner who is serious about growing your business and we will take a maximum of 4 businesses offering the same trade in the same area.
- Plumber SEO
- Electrician SEO
- HVAC SEO
Next steps for Tradie SEO
If you want to know more about how we can help you grow your business, get in contact. Either fill in a form, give us a call or if you’re really serious, book a Free SEO Audit where we’ll discuss how your website is currently performing and how we can improve it.
Frequently Asked Questions about SEARCH ENGINE OPTIMISATION
What is Onsite SEO?
In simple terms, onsite search engine optimisation covers all the things you can do on a website to help it rank better in search engines. This is opposed to wh...
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What is Offsite SEO?
Offsite search engine optimisation is anything you do off your website to improve its ranking. Primarily this is link building, which is getting links from ot...
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