Content Marketing

Looking for Content Marketing Australia?

"Content is King"

Have you heard that quote? If not, it is commonly used when talking about marketing in general, and specifically with SEO (Search Engine Optimisation). Google is forever stating the fact that they want to rank good content. Whilst there are plenty of different elements that go into ranking a page or website, the most important element is that it has good content. So if you’re serious about building a digital marketing strategy for your business, you need to be serious about a good content marketing strategy. Probity Web Marketing is the effective content marketing agency here to help.

What is Content Marketing?

Content marketing is essentially creating content to use in different marketing channels. This could be website pages, blog posts, social posts, videos, podcasts, infographics and more. This content can then be published to your website, social media, publishing platforms, blogs and any other digital marketing channel you can think of.

At Probity Web Marketing, we believe that effective content marketing is an essential part of an SEO strategy and should account for most of the work you do towards this. After all, if you want to rank on Google and Google is telling you that they want great content, why wouldn’t you do this?

Types of Content Marketing

Content marketing is copywriting or creating any type of content to be used in your digital marketing strategies. Some of the different types are:

• Web pages
• Blog Posts
• Case Studies
• Infographics
• Memes
• Videos
• Podcasts
• Help (How To) pages
• Ad Content
• Social Media posts
• eBooks
• Newsletters

Content Marketing Strategy

At Probity Web Marketing, we can help you develop an effective content marketing strategy for your small business. This can include strategies such as search engine optimisation, search engine marketing (Google Ads), social media management and email marketing to name a few. Whether you need informational content to attract people at the top of your marketing funnel or converting content for people at the bottom of the funnel, we can build an effective content strategy.

Content Marketing & SEO

As stated above, Content Marketing is a critical part of any decent SEO strategy. It doesn’t matter how great you are at all the other parts of an SEO strategy, if your website has crap content, it won’t rank. Even if it did rank, it will most likely convert poorly, as no-one likes to read crappy content.

So what is the process for content marketing in SEO?

1. Keyword Research
   Keyword research lets you find out what people are searching for to see if there is a decent size audience for you to create content for.
2. Decide what the Search Intent is
   Think about what you believe your audience are looking for when searching this topic. Are they looking for a product or service, how to get somewhere, a local business or how to do something? In SEO, we usually call these transactional, directional, local and informational intent.
3. Generate content to answer the search intent
   If they want information, give them information. If they want to buy a product or service, give them what they need to make a decision and how to get it.

Sounds simple, doesn’t it? The good news is it is, but you do need to know how to do this and have access to the tools to make it happen. This is why using a content marketing agency is generally a lot better outcome than trying to do it yourself.

Content Marketing and AI

Okay, let’s discuss the elephant in the room. With the launch of ChatGPT, everyone has become obsessed with using AI. Why would you hire a content marketing agency when you can just throw your topic into ChatGPT (or Google Gemini, or any other AI tool) and it will spit your content ready to go?

The simple answer is that AI generated content is still generally not as good as human generated content. And guess what? Google can work out what content has been written by a human and which has been written by AI. Recent Google algorithm changes have targeted poor content, and a lot of websites relying on AI generated content dropped heavily in their rankings. So don’t get sucked into the AI bandwagon; you still need good human generated content marketing. AI has its place, but use it sparingly.

Why use us for your Content Marketing Strategy?

Probity Web Marketing has been doing content creation for our clients for over 17 years. Over the years, we have worked out what is effective content and what isn’t. Our content creation team are all based in-house in our office in Mooloolaba on the Sunshine Coast. So you know that our content will make sense and not sound like it was written by someone with a slim grasp of the English language. It also means they understand the local idiosyncrasies.

Content marketing in itself will not make your phone ring or get visitors filling webforms on your website. It needs to be part of an overall digital marketing strategy. This is where we excel. Everything we do is conversion driven, meaning we are always looking at how we can help small businesses grow.

So if you’re serious about growing your business, look no further. We’re ready to help.