Digital Marketing Agency

Looking for a Digital Marketing Agency you can trust?

When you're ready to get serious with your digital marketing, it can be confusing trying to decide from all the different digital marketing agencies out there. We’ve all heard the horror stories of businesses signing up on contracts with agencies that do nothing except charge you each month and confuse you with lingo. So, how do you know who you can trust to partner with you to help grow your small business? Read on to find out what you should be looking for and why Probity Web Marketing is the digital marketing agency in Australia you can trust.

What exactly does a digital marketing agency do?

Firstly, let’s discuss exactly what a digital marketing agency does. A good small business digital marketing agency should be focussed on getting more sales and leads for your business using the best digital marketing channels available. Whilst the big end of town may be interested in paying an agency to help build their brand presence on the internet, small business should be looking for an agency that primarily gets you more sales. Building your brand should be a byproduct of your digital marketing activities.

Once the digital marketing agency is clear on what the best conversions are for your business, they will then work on whatever strategies they believe will have the best results. In most case, these conversions will either be online sales from your website, or lead generation such as webforms, phone calls and chats.

The types of channels a digital marketing agency will look to use are:

• Website Design
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Marketing Automation

Are digital marketing agencies worth it?

To be effective at digital marketing, you not only need a wide range of skills and experience in the different strategies you may use, but also use a selection of platforms to help you research, track and review these strategies. This is not something that a single person can manage, and the cost of the different platforms isn’t viable for using with only one business. Let’s look at this in more detail.

To be effective at digital marketing, you need to:

• have web design skills
• understand search marketing, including SEO and Google Ads
• understand social media and social media marketing
• be able to set up analytics platforms to track results
• know email marketing and marketing automation

It is extremely rare to find anyone that can be great at all these things. In general, people specialise in different areas. For instance, you can have a great web designer and developer, but they generally know nothing about Adwords or Social Media. Or they may be great at SEO and Google Ads, but not able to build a website that is optimised for digital marketing. Top digital marketing agencies in Australia have a team of specialists who specialise in the different areas of digital marketing. So rather than one person doing an average job across multiple areas of your digital marketing strategy, you have specialists working on each area.

As for the different platforms you need, if you were to sign up for all of these for your own business, you could be paying hundreds (if not thousands) of dollars a month, before you even get started. With a digital marketing agency, these platforms are shared across all their clients businesses, so the cost is shared.

So to answer the question “are digital marketing agencies worth it”; yes they are. A good digital marketing agency will give you much better results than you could get yourself or if you hired a solo contractor.

Why use us for your Digital Marketing Agency?

We aim for long-term relationships with our clients

• We value long-term relationships with our clients. On average, our clients have been with us for 7 years. We have clients that have been with us for over 15 years.
• We provide monthly reports that not only show website visitors and conversions over time, but how much it costs to get that lead.
• We don't want our clients staying because they're trapped. No Lock-In Contracts other than the initial 6 months; so you are free to leave at any stage. It is up to us to make you want to stay with our exceptional results and service.
• We are open and honest about what to expect with digital marketing and keep you updated on how it is going. We don't bullshit you just to get your business.
• Our proven strategies use best practice so that your website isn't at risk when Google changes their algorithm. In fact, every time Google makes a change, our websites generally improve.

We are results driven with a focus on conversions

• We focus on growing our client sales through generating more leads. On average, we have grown our client website conversions from 6 to 161 per month. This is an average growth of at least 2500% from when they started with us.
• All digital marketing plans include call tracking numbers, and we set up tracking for phone calls, web forms, live chats and sales. This allows us to know what strategies convert.
• All plans include a website built on our own website platform (SmartyrDXP). This uses the latest technology, and proven design and structure to optimise results.
• We seek to fully understand your business and what is important to you. Our team knows what is a good conversion and focus on growing them.

We continuously improve our digital marketing results

• We use multiple platforms to give us a complete view of how your digital marketing strategy is going, and continually look for ways to improve our processes to get you better results.
• Digital marketing is a dynamic and changing industry. For this reason, our staff spend 1 hour a day on self development to ensure they are up-to-date with the latest strategies as well as identifying new technologies to make a difference.
• We do regular audits of all our client sites to identify areas that need improving and looking for opportunities we haven't yet realised.

We are an experienced, Australian agency with proven results

• We have been providing digital marketing to small business for over 17 years. This experience allows us to know what works and what doesn't. Our strategies are tried and proven.
• We are a full service digital marketing business. This means we can help with all digital marketing services, including web development, search engine optimisation, Google Ads, social media, email marketing, marketing automation and more.
• All of our digital marketing strategies are completed in-house at our office in Mooloolaba on the Queensland Sunshine Coast. We don't outsource any work, meaning we are in complete control of your marketing.
• Our plans are simple and easy to understand. There are no surprises, and in most cases you pay the one price for everything you need.
• We build Authority Websites with our proven strategies. This means websites that Google believe are the best for a specific topic. These websites deliver a consistent result and continue to grow indefinitely.

Results speak louder than words. So see how we back up our words with great client success.

Find Digital Agencies Near Me

As the work from home movement has shown, the internet means we can easily work with a team of people without having to ever meet them in real life. This is definitely something that we have been extremely successful at when doing digital marketing with our clients. In fact, we have clients in Sydney, Melbourne and elsewhere in Australia, that we have never met, even though we have been working with them for many years. We can easily communicate with them through email, phone and online meetings to ensure we are fully aware of what digital marketing success looks like to them and keep them updated with the results we are achieving.

Hire a Digital Marketing Agency Today

Now you’ve seen that a digital marketing agency is the way to go and Probity Web Marketing is the agency you can trust to grow your small business, what are you waiting for? Sign up on one of our proven digital marketing plans today.