Digital Marketing for Small Business

Looking for a Digital Marketing Agency for Small Business?

Do a quick search for “digital marketing company” and you’ll get an endless selection of search engine listings to choose from. But which ones are best for your small business? Is there even a difference between digital marketing agencies for small businesses and ones for big businesses? No wonder so many small business owners continue the search loop, where they decide they need digital marketing and do a search, become confused and give up, only to decide in a few months time to try again. However, sooner or later you need to make a decision, and we’re here to help you.

How digital marketing helps small business

If you are a small business owner, and you’re serious about growing your business, you will know that you need to market your business to get more customers. But what marketing strategy should you use?

To answer this question, let’s think about what you do when you’re looking for a product or service. We will confidently hazard a guess that you mainly go to Google and do a search. Or maybe you see an ad while reading an article or checking out your social media posts. What if you see a sign about a product or service you’re interested in when driving around; I bet the first thing you do when you get a chance is do a search for them to find out more. All of these different channels are part of digital marketing. So to answer the initial question, if you’re serious about growing your business, you need a proper, effective online marketing strategies.

Can I do digital marketing for my own business?

The short answer is “yes”, but the correct answer is “why would you”. Anyone with basic technical knowledge can build a website on Wix, create a Facebook page and set up some Google Ads. But is any of this going to actually convert into sales, and if so, at what cost per lead/sale? We see a lot of business owners who have been seduced by Google, telling them it’s easy to set up ads and to let Google do the work for you. However, ask yourself this, is Google going to put your business first or theirs? Unless you know what you are doing, Google Ads can become very expensive, very quickly, with no decent results.

In the same way it doesn’t make sense for us to do our own plumbing, mechanics, accounting, electricals etc, it doesn’t make sense for you to do your own digital marketing. From a business perspective, you will achieve a lot more focussing on what you are an expert in and letting the experts look after your digital marketing strategy.

Why a digital marketing agency for small businesses?

What is the difference between a standard online marketing agency and one that specialises in small business? The main difference is an understanding of small businesses and what is important to them. This then leads to the agency having a good understanding of what works and what doesn’t when it comes to this.

So what is important to a small business, compared to a bigger business?

The answer is budget. Small businesses don’t have anywhere the amount of budget to spend on marketing as a large business. This means that you need your return on investment to be higher. Your main focus should be conversions (sales and leads) and you don’t have the luxury of spending money on building brand awareness. Sure, brand awareness is a good thing and supports your conversion marketing, but it should be a small part of your overall digital strategy.

Don’t get fooled by digital marketing agencies that push social media and talk about followers, likes and shares. It doesn’t matter how great these are if they don’t end up buying from your business. Similarly, an agency talking about building website traffic as a key focus. The key focus should always be on conversions; and to do this they need to firstly know what these conversions are and then tracking them.

How much does digital marketing cost for a small business?

This is like asking “how long is a piece of string”. Digital marketing plans for small business can range from a few hundred dollars to upwards to $10k a month.

Be careful with a small business digital marketing agency that charges only a few hundred dollars, as it is hard to think what they could possibly do for that amount of money that would have a real impact. More likely, they simply charge you a recurring fee and do nothing or use some type of platform to automate simple tasks. Similarly, if they charge you thousands of dollars, make sure you understand what you are getting for that money.

At Probity Web Marketing, we strive to keep our digital marketing plans reasonable so every small business serious about growing can afford them. Our plans include most of what you’ll need for an effective digital marketing strategy, and only differ by the amount of time we spend each month working on these. As a simple rule, the more time we spend on your online marketing, the more we get to do and therefore the faster you get results.

Digital Marketing for Small Businesses: Marketing Strategies

There are many different online marketing strategies you can use for small businesses, and in most cases you want to use a combination of them. Some of these strategies we can help you with are:

• Website Design & Development
• SEO Services, such as Local SEO
• Search Engine Marketing, such as Google Ads
• Social Media Marketing
• Email Marketing
• Content Marketing

Results speak louder than words. So see how we back up our words with great client success.

Why use us as your Small Business Digital Marketing Agency?

• We strive for long-term relationships. On average, our clients have been with us for over 7 years.
• Proven results for our clients. On average, we’ve grown our clients leads from 6 to 161 per month.
• No lock-in contracts. It’s up to us to continue proving our worth.
• Industry leading websites. Our sites are structured for conversion and use the latest technologies.
• We have easy to understand digital marketing plans.
• Open and honest communication. We don’t bullshit you, but tell you what’s really happening.
• We are an Australian business hiring Australian staff. All work is completed in-house, and we don’t outsource.

Hire Online Marketing Agency for your Small Business Today

Now you know what to look for in a small business digital marketing company. Probity Web Marketing is the agency you can trust to grow your small business, so what are you waiting for? Sign up on one of our proven digital marketing plans today.