Headless CMS

What is a Headless CMS?

A Headless CMS is where the CMS is decoupled from the rest of the web development platform. In other words, the CMS is separate to the database or repository where all the content is kept. Confused? Well read on and we'll try and lay this out in plain english.

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What is a CMS?

A Content Management System is simply a platform that allows the average person to log onto a website and make changes to it; without needing to be an expert in HTML and CSS. Find out more about Content Management Systems.

How is website content stored?

Website content is essentially stored in a database or repository. In simple terms, if you think about what goes into a standard web page; you will have the actual text saved somewhere and then elsewhere you will have the images on that page saved. When the page loads, it will pull the text and images from the different sections and put them together how they are meant to look.

So with a normal CMS website, the database and CMS are coupled together in the same web development platform. Whereas, with a Headless CMS, these are decoupled and generally 2 separate platforms.

Why have a Headless CMS?

The biggest reason to have a Headless CMS is flexibility. By having your website content stored on a different platform to your CMS, you can choose from different CMS's to get the one that suits your needs. You can even have multiple CMS's using the same data so you have different functionality etc for different needs.

In other words, your Headless CMS is simply a database of all your content and you can choose how you want to pull that information and how you want to display it. That means you can pull the same data for your website, your phone app or some type of Internet Of Things (IOT) platform. As you can imagine, this gives you a lot more flexibility and allows you to build functionality that may not even be a thing yet.

Probity Web Marketing uses PlatformOS as our Headless CMS. We then combine this with our very own WaveCMS to manage it.

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For more in depth website design information visit our Website design Information page

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Features of our Digital Marketing Plans

Why Choose Us

We are driven by conversions. Our goal is to be your trusted partner, growing your website leads and sales to help you grow your business.

Long Term Relationships

We value long-term relationships with our clients. On average, our clients have been with us for 7 years. We have clients that have been with us for over 15 years.

Conversion Driven

We focus on growing our client sales through generating more leads. On average, we have grown our client website conversions from 6 to 161 per month. This is an average growth of at least 2500% from when they started with us.

Proven Strategies

We have been providing digital marketing to small business for over 17 years. This experience allows us to know what works and what doesn't. Our strategies are tried and proven.

No Lock-In Contracts

We don't want our clients staying because they're trapped. No Lock-In Contracts other than the initial 6 months; so you are free to leave at any stage. It is up to us to make you want to stay with our exceptional results and service.

Conversion Tracking

All digital marketing plans include call tracking numbers and we set up tracking for phone calls, web forms, live chats and sales. This allows us to know what strategies convert.

Continuous Improvement

Digital marketing is a dynamic and changing industry. For this reason, our staff spend 1 hour a day on self development to ensure they are up to date with the latest strategies as well as identifying new technologies to make a difference.

Industry Leading Websites

Our websites are built on our own website platform (SmartyrDXP). This uses the latest technology, and proven design and structure to optimise results.

Complete Digital Marketing

We are a full service digital marketing business. This means we can help with all your online strategies, including web development, search engine optimisation, adwords, social media, email marketing, marketing automation and more.

Client Reports

We provide monthly reports that not only show website visitors and conversions over time, but how much it costs to get that lead.

Open & Honest

We are open and honest about what to expect with digital marketing and keep you updated on how it is going. We don't bullshit you just to get your business.

Easy To Understand Plans

Our plans are simple and easy to understand. There are no surprises and in most cases you pay the one price for everything you need.

Authority Websites

We build Authority Websites with our proven strategies. This means websites that Google believe are the best for a specific topic. These websites deliver a consistent result and continue to grow indefinitely.

Probity Web Marketing Newsletter

Learn tips & tricks to get the most out of the internet for your business. Keep up to date with changes in Google etc and find out some of our proven strategies we have developed over 10+ years.

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